Happy commuter

We created a tool that addresses one of the major problems of our time – the air we breathe. In real time anyone can find the purest routes ahead.

Instead of telling clients and engineers what they should think of Ramboll, we inspired the target groups with an innovation that showed how engineering through creative use of data could make a real difference in today's society.
‍
Real time data
The innovative tool highlights Ramboll's vision of creating better societies for man and nature. To develop Happy Commuter, we used API’s that provide meteorological data, satellite data and traffic data. In real time, we can calculate the air quality. No matter where you are, no matter where you are going.

+430 000 people
Happy Commuter increased Ramboll's brand awareness with 430,000 people in just one year. This is a record increase equivalent to more than 4% of the entire Swedish population. The increase in brand awareness had a strong impact on engineers. Job applications for advertised positions at Ramboll increased by as much as 126% and spontaneous job applications increased by as much as 532%.

The initiative has also enabled an important discussion about air quality in Swedish cities and pushed politicians to take harmful air particles seriously.